Since Facebook separated its messaging and social media apps, an old problem resurfaced.
It’s one a young Cameroonian couple has again had to deal with while on honeymoon in the United Arab Emirate.
“I switch to Facebook or Instagram to share pictures,” says Cedric Fai Yengo, “then back to WhatsApp to chat with collaborators.”
Yengo is not only complaining multiplicity of apps he needs to stay looped on social media and meet the divergent needs of engaging in productive work while socialising.
His start-up, a small-team outfit based in Yaounde, Cameroon, has tried to overcome the need for several apps for media sharing and messaging needs for two years.
In its last days of development, the new application called Letzapp, combines the messaging features of WhatsApp and the media sharing capabilities of Facebook.
“Great blend, all in one,” says Yengo, “no need to switch apps anymore.”
That is a game changer. Most social media applications today focus on streamlining and specialization, not daring into the spheres dominated by the Big Two.
By combining the best of the world’s leading social media products, Letzapp is taking on undisputable giants Facebook and WhatsApp.
Facebook reached 1.59 billion users at the end of 2015 and produced more than $5.8 billion in revenue during the year, way above market forecasts.
WhatsApp meanwhile is holding strong as the most popular messaging app with more than one billion users – that’s like everyone in Africa – by February 2016 estimates.
Both applications are also the most popular in Africa, where mobile and internet penetration is setting out a huge market for social media products.
“Letzapp is blending Facebook and WhatsApp,” says Yengo.
The idea is to put on the market an application that declutters users phone screens, reduces app-to-app migrations and enhances productivity.
For example, Yengo says with Letzapp, he would have been able to share his honeymoon photos on his messaging wall without moving back and forth between three or four applications.
Letzapp also solves the problem of having multiple sets of friends.
“Lots of cool friends on Whatsapp, who are not on Facebook, are limited to seeing only my profile picture, too bad.”
Screen shots of Letzapp show a simple easy-to-use design with lots of popular features like voice and video calling in addition to text messaging.